Tito Rodríguez is a creative and tenacious coffee grower. He has a 5-hectare farm in the El Mono ravine, at 1,505 meters above sea level. He grows the yellow caturra, yellow pacha, and geisha coffee varieties. He uses the washed coffee process, as well as honey and natural coffees. His preferred fertilizer is compost. More than 50% of his farm is shaded by 3,000 reforested trees, including cedars, capirona, quitacedro, shaina, and tangarana. His coffee is processed using a pulper with a motorized sieve, powered by solar panels, and extensive facilities for washing, airing, and drying the coffee.